You can work hard in this affiliate business and still fail. You can spend a lot of money and still fail. It’s a painful thing but it does happen. The good thing, though, is that it doesn’t happen because an affiliate is under some kind of spell, it happens because of certain mistakes that can be fixed.

A lot of affiliates fail because they use banners to refer prospects to their merchants. Banners are very easy to implement. But you know it: Nothing good comes easy.

Check any super affiliate you know and see if they ever refer prospects through a banner ad. People see banners as plain sales pitches. Furthermore, a lot of people hardly ever click through banners these days.

So use in-context text links. It will increase your click-through rate dramatically. It will take a lot more effort to build content in which you’ll embed the text link but it will be well-worth your time and effort.

Another reason is that those affiliates sell instead of preselling. Your work as an affiliate is to build trust and credibility. Your work is to make your visitors and subscribers see you as a trustworthy expert.

Leave the selling to the sales copy. If you do a great preselling job, a lot of folks will not bother going through the sales copy (You know they can be really long).

Lastly, those affiliates often recommend products or services they don’t have first-hand experience of. They have not used them so when they talk about them they cannot really carry the weight of someone who has used them.

If you want a great book on how you, too, can succeed in your affiliate business, get this one. It is free but believe me, you won’t need to buy another book on affiliate marketing for a very long time.

Learn how to get massive traffic (100,000 visitors monthly within 12 months). Subscribe to my newsletter.

Chimezirim Odimba writes to help hardworking folks succeed online.