Technical optimization refers to all the factors related to the technical details of your website, and how they affect the ranking of your site in search engines. They are important because they give valuable information to the spider that crawls your site, and ultimately decides how close to the top of a search you are placed. And this visibility directly impacts the traffic and profitability of your website.

Optimizing includes:

Keywords in your URL (optimal, but not always possible)

Keyword density of about 8% per page

Key phrases that relate to the keywords of very page

Keywords in titles and headings

Bold and capitalized words

Keywords in the first and last sentences of each page

Keywords and secondary keyword optimization on the site’s home page

Logical linking of pages within the site

Backlinks and reciprocal links with complementary high quality sites

Provision of sitemaps to Google, and updating them after site modifications

Making the most of technical optimization is important, but it is only the first step in creating a solid, useful site that earns repeat visits from its target market. Other factors involved include:

Focusing the scope of the site to address the needs of a particular niche

Creating a sense of community

Providing useful information

Introducing new concepts or trends

Offering advice

Giving access to experts

Solving problems

Providing a forum for the exchange of ideas

Providing links to focused research and other resources

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