Archive for September, 2006

Posted on Sep 30th, 2006

There is absolutely no doubt that Affiliate Marketing is becoming more and more popular every day. On a daily basis more and more would be entrepreneurs are turning to affiliate marketing as a way of making an online income. There are obviously many compelling reasons for the popularity of affiliate marketing. Near the top of that list has to be the fact that affiliate marketing is considered a low-risk opportunity for many people looking to make money from the comfort of their home. Now many people believe that low-risk also means low-reward. I however, am not one of those people! In the case of Affiliate marketing, I believe it falls into the low-risk category because the potential losses are relatively small and the potential for earnings can be huge.

Affiliate Marketing affords many ordinary people the opportunity to not only start an online business, but to also keep their financial losses to a minimum.

As an affiliate marketer you are truly not involved in the hard selling of a product, service, or program. Your main responsibility is to promote quality products, services and programs. Compensation is earned when the prospect makes a purchase from the merchant’s site after being directed by your affiliate link.

I have included four very important reasons why affiliate marketing should be a low-risk business venture for you.

1. Minimal or Low Set-Up Cost

Unlike brick and mortar businesses that need structures such as offices and showrooms, setting up an affiliate marketing business does not involve large expenses. There will be no offices to fill up with tables, chairs, and filing cabinets. There will be no showrooms to fill-up with products. A little corner of your den or small office above your garage will do the trick. Obviously you will need a computer and internet connection, but if you are reading this article you already have those items. Now, does this make affiliate marketing similar to any other online business?

Unlike other online businesses, would-be affiliate marketers do not need to invest a lot of money to conduct affiliate marketing. Most affiliate programs are free to join and the online company or merchant that established the affiliate program may even provide you with the promotional materials and websites that the affiliate will need. Therefore, the set-up cost of affiliate marketing is truly negligible.

I do recommend that you purchase your own web hosting, so that you may set up your own site. Why? It will be important for you to differentiate yourself from the many other affiliate marketers who are involved in promoting the same products, services, and programs that you are. With your own website you create a uniqueness that will help separate you from your competition. With your own website you will also have the opportunity to send any and all potential customers to your site first rather than the merchant site. This is a golden opportunity for you to get prospects to subscribe to your newsletter or other free offers you may have. List building is the life blood of any affiliate marketer, but that is an article for another time.

2. No Inventory

As an affiliate marketer you do not own the products you are promoting on your website. Your main job as an affiliate is to give your visitors compelling reasons why they need to click on your affiliate link and go to the website of the merchant you are promoting the product for. As an affiliate for a product or service you are not responsible for taking orders from your visitors. The order process is done on the merchant’s website. What does this mean for you? It means you don’t have to worry or think about product inventories.

In affiliate marketing, the affiliate does not handle the purchasing or delivery of the products. In a nutshell, as an affiliate marketer you do not have to worry about the costs or time involved in stocking, buying, delivering, or taking inventories of the products.

3. No Employees

In affiliate marketing, there is no need for regular employees. Most affiliate marketers are a one man or woman operation. Many of the tasks that you must complete as an affiliate marketer can be done on your own. You might enlist the help of a spouse or other family member, but there really is no need to hire a staff. Without a staff or regular employees, the affiliate is no longer burdened by the financial pressure of providing wages.

There may be times where you don’t feel you have the expertise of handling certain aspects of the work you must do as an affiliate or you just don’t have the time. You may need to outsource some of your work. What is outsourcing? Very simple, getting others to do the work for you…at a cost of course.

4. Minimal Customer Service

As an affiliate marketer you are not involved in the manufacturing or delivery of products. The responsibility for maintaining quality products does not fall on your shoulders. This means that keeping the customers happy is also not your major responsibility. That responsibility falls on the merchant, who deals with the paying customers.

Now, this does not mean that you totally remove yourself from the customer service aspect. What it does mean is that in order to avoid unhappy customers, it is very important that you stand behind the products and services you are promoting. Make sure you are recommending quality products, programs, and services that you use yourself. After all, many people are going to buy the product you are promoting based on your recommendations. How can you make an honest recommendation if you have never used the product yourself?

Always remember, a customer that purchases from you one time is more likely to purchase from you again. If they have had a positive experience with the merchant and product you recommended you have gained a customer for life.

David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping affiliate marketers practice low risk affiliate marketing strategies. Subscribe to his FREE newsletter at: http://www.affiliatemarketingarticles.com

Posted on Sep 30th, 2006

What is Affiliate Internet Marketing?

Definition
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Affiliate internet marketing is a superb introduction to ecommerce and earning extra money, but according to TamingTheBeast.net, it’s also "a numbers game."

In a nutshell, affiliate internet marketing is an advertising arrangement, so to speak, in which a company offers to pay you, as an individual or business owner, an agreed sum of money based one of the following advertising results from your site:
- a click through from your web site to the business’ site;
- a fixed amount for a lead, where a visitor would sign up for a newsletter or other special offer; or
- a percentage of the amount of a purchase made by a visitor as a result of a click through from a link posted at your web site.

Often times, affiliate internet marketing allows for a "cookie duration" of 30 to 90 days. What this means is that if a visitor clicks through from your web site to the business’ web site, the visitor will have the cookie in their cache. When the visitor returns to the business’ web site to make a purchase in the given period of time, even if they don’t first hit on your web site, the cookie will still be in their cache, and you will receive your commission from the purchase for that visitor. Prior to signing on to an affiliate internet marketing agreement, however, don’t assume this to be the case in all agreements. It is something to be inquired about prior to agreeing to the affiliate internet marketing program.

Finding an Affiliate Internet Marketing Program for Your Web Site
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Locating the best affiliate internet marketing program for your site can be difficult and tedious. An extended amount of time is highly recommended in order to search the details of an appropriate affiliate internet marketing programs for your particular needs; implement the links; and monitor their activity. It can require long hours and may prove to not be a big money maker. Additionally, many affiliate programs come into existence and then disappear just as quickly, meaning that purchases or click throughs from your web site may not be paid in such incidences, which is why careful monitoring of the programs is crucial.

Approach the search for affiliate internet marketing opportunities with care. For example, choose an affiliate program with a major advertising agency, who can offer you hundreds or thousands of advertisers in which to choose. Another option is to consider individual companies to represent on your web site. If the company is one that is well known, has a good product or service, offers great affiliate support, and commits to regular payment with a low payout threshold, they can actually perform better than some agency associations. This can most definitely be the instance at hand if the business you’re representing offers residual income, or monthly commissions from referred clients for services that might include web hosting or magazine subscriptions, for example, for as long as the client is with the company. Affiliation with these types of individual advertisers, over time, can build a steady stream of reliable income for you.

Be wary affiliate internet marketing programs that you have to pay to join. These types of affiliate internet marketing programs are actually called of Multi Level Marketing associations, or MLMs. There are some very successful and respectable MLMs around, but there are also many that are complete scams that are simply out to take your money, offering no support. Research the MLM carefully before committing to their affiliate internet marketing program.

Setting Up an Affiliate Internet Marketing Program on Your Web Site
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An affiliate internet marketing program is extremely simple to set up on your web site, and can be an excellent way to generate some extra income. While it’s not realistic to think that it will be a huge money maker, it can be an effective tool to use in generating added money for your business or simply for your household.

Once you’ve located an effective affiliate internet marketing program that satisfies your needs, you’ll need to advertise that affiliate’s URL on your web site. This can be in the form of banner advertising, text links, reviews, email, or through other resources. The advertisers compensate webmasters by paying them for displaying the ads, or for click throughs sent to them, or, as is most common today, a commission on sales resulting as a referral from their web site or email message. Your chosen affiliate internet marketing program will have the information you need to get started with their particular program.

Be aware of affiliate internet marketing programs that promise they’re the best, giving you the impression that all you have to do is implement their banners and links, and wait for the commission checks to start rolling. That can certainly be the case with very large web sites that have massive web traffic relevant to the product or service being offered by the affiliate. However, for the rest of the sites that are not that huge, being a successful affiliate requires just a bit more work.

Another thing to watch for when setting up an affiliate internet marketing program is the company’s minimum payout level. Often, the business will set an unachievable level for an affiliate to achieve, but they themselves will greatly benefit from affiliates that don’t reach their minimum. For example, consider a company that launches an affiliate program with a minimum payout level of $25, which tends to be the industry standard. They then recruit 20,000 or more affiliates. Only the top 1,000 affiliates are able to actually generate enough in sales to receive payouts on a regular basis. If the remaining 19,000 affiliates average one sale each, they may lose interest and drop out of the affiliate internet marketing program. These 19,000 affiliates made no money at all, but the company still earned what could actually be millions of dollars in sales.

Success with Affiliate Internet Marketing Programs
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Though there is much information to obtain prior to becoming an affiliate, it can definitely pay off in the long run. Being an affiliate is hard work, but can also be very rewarding when you team up with the right merchants. Take the time required to learn all of the details of an affiliate internet marketing program offered by a business, and don’t sign on with a program that leaves questions unanswered or offers little or poor communications to their affiliates.

Rebecca Game is the founder of Digital Women ®, Digital-Women.com, an online community for women in business. She is a 30 year entrepreneur and dedicated to helping other women find business loans and business grants. Visit her site: Business Grants and Loans for Women

http://www.digital-women.com

Posted on Sep 29th, 2006

After spending 20 years in a successful mortgage banking career, I’m now an affiliate for several programs on the internet. And guess what? I love it! I am not getting rich on the internet and probably never will, but I do earn an income and it keeps getting better. The money, of course, is always important, but I found something else – it is the peace of mind. No more meetings, conference calls, deadlines, or working on some project or report for the boss, and no more daily job stress.

The National Institute for Occupational Safety and Health (NIOSH), a Federal agency, defines job stress as: “The harmful physical and emotional responses that occur when the requirements of the job do not match the capabilities, resources, or needs of the worker - Job stress can lead to poor health and even injury.” NIOSH reports the following:

Percentage of workers who report their job is “very or extremely stressful” - 40%

Percentage of workers who report that they are “often or very often burned out or stressed by their work” – 26%

Percentage of workers who report that they feel “quite a bit or extremely stressed at work” – 29% This information and much more information on stress can be viewed on their website at http://www.cdc.gov/niosh/stresswk.html

I actually work more hours than I ever did in mortgage banking, but it’s ok because I enjoy it and I don’t feel the stress. I make the decisions now, work on what I want to, and work when I want to. I have spent hours and hours looking at different affiliate programs and at this point, I think I have found several good ones. The research, making my own decisions, and getting all set up was fun. It is totally different from sitting in an office all day, working on files, going to meetings, meeting deadlines, etc. I don’t miss that life and most of all I don’t miss the commute.

Speaking of the commute, which was stressful to say the least and one of the reasons I decided I had had enough, my commute was close to an hour each way on a good day. On a bad day, it was anyone’s guess. The final straw was one evening while driving home, at about 35 miles an hour because of the traffic; I saw a car and motorcycle collide up ahead of me. It all happened fast but the motorcycle and the man riding it were flying through the air toward my car. The motorcycle landed one lane over from me and the man landed on the pavement directly in front of me. Because I was not going very fast, I was able to stop without hitting him, but believe me, it was a shock. “Shock” is putting it mildly – I was absolutely stunned to see a body and a motorcycle flying through the air and the body landing about ten feet in front me on a major highway. The man was taken away in an ambulance and I never knew his condition. I have thought many times, what if I couldn’t stop? What if I if had been a few feet ahead? What if?

That was the final straw – that’s when I decided I am not doing this anymore. I figured there has to be a better way to make a living and I was so tired of spending 10 hours a week going to work and back. I had already been thinking about it for some time and had actually started doing some work on the internet. I am not suggesting that everyone feeling job stress can or should quit their jobs and start their own on line business, but it is working for me. And yes – my stress level is down!

Linda spent over 20 years in mortgage banking. Today she works from home writing training material for mortgage banking and manages her website at http://www.my-home-services.com EMail: info@my-home-services.com

Posted on Sep 29th, 2006

"Tell me the secret to being a successful affiliate marketer!" I get this type of email on occasion. I always dutifully read the email and send a polite reply. In the reply email I always try to stress the following points:

There are no secrets in affiliate marketing! I don’t care what the guru’s tell you. Being successful in affiliate marketing isn’t a matter of luck, or the result of some type of magical wizardry. Being successful in affiliate marketing involves knowing the ingredients that makes other affiliate marketers successful. One of the common threads that I have observed in all successful affiliate marketers is their ATTITUDE toward their affiliate marketing business. Jim Martell, Rosalind Gardner, Jim Edwards, Allan Gardyne and many other highly successful affiliate marketers, that you may not have even heard of, all LOVE affiliate marketing. They have the passion a burning desire to be successful in their affiliate marketing endeavors.

Passion for affiliate marketing has to be the one key ingredient to achieving success, not only in affiliate marketing, but in any pursuit you undertake in life. Without a passion for your affiliate business, you are traveling down the road to failure. Your passion is what will keep you moving forward one tiny step at a time when your affiliate marketing business is going through difficult and trying times. That same passion will be the key factor in ultimately moving your affiliate marketing business toward the rewards of financial success!

Do you have this type of passion? I don’t know. Only you can answer that. I do know that without belief, interest, and determination you will never develop the passion that pushes other successful affiliate marketers to extreme heights of affiliate marketing success.

Let’s take a look at some of the traits that will fuel your passion to be successful in affiliate marketing:

Belief

Do you believe in the opportunity you have to be successful with affiliate marketing programs? If you don’t, then you need to start right now. You MUST believe that you will be successful in your affiliate marketing efforts. How do you get this belief? Simple, do some research on affiliate marketing. You will find that many ordinary people, like you, can and are doing quite well in the world of affiliate marketing. Some people who were once in the same position you are in right now are earning thousands of dollars a month through their affiliate program marketing efforts. Don’t be fooled into thinking that only the Cream of the Crop, the Super Affiliates with their names plastered all over the internet are the only ones making money with affiliate marketing. That isn’t the case. Many people you have never heard of are making a very nice income from affiliate marketing; they just choose not to attract attention to themselves.

What is your goal for your affiliate marketing business? Maybe you can’t answer that right now. Do your research. Set a reasonable goal for this month. Write it down. Do everything in your power to make that goal a reality. Once you’ve achieved that goal, move on to your next goal. You have to crawl before you can walk, walk before you can run, eventually you will be off and running. Affiliate marketing is a marathon, it isn’t a sprint. Pace yourself. These frustrating days you may be experiencing now will soon be a distant memory. BELIEVE that you will be successful. It can be done. It isn’t going to be easy, but then again anything worth having is going to take time and effort.

Interest

As an affiliate marketer you have to have a genuine interest in the merchant products that you are promoting to your prospects. To me, it means you should own and use these products. Why? You can give your prospects a fair and honest evaluative review of the product or service. Point out the features that make this particular product unique. Stress the benefits that your prospective customer will receive by using this product or service. The benefits that you have derived are probably some of the same benefits that your prospects are looking for. They need validation!

Think of it this way. If you have a genuine interest in the product and service you are promoting and you own and use the product for your own benefit, you have the advantage of putting yourself in the shoes of your prospective customers. You will become acutely more aware of their needs and are in a much better position to answer those needs.

You can truthfully share your interest in the product and experiences with the product. Even the most casual and curious browsers will be attracted to your product because you wrote a review or gave a testimony to a product you already own and use! Honest reviews and powerful testimonies about the benefits of a product or service are two of the most powerful tools that you have in your affiliate marketing arsenal. Use them often and use them wisely. Remember, your credibility is at stake!

Determination

Be Determined! You must set your chin and be determined to succeed in your affiliate marketing business. I am a huge College and Pro football fan. I am firmly convinced that the Pittsburgh Steelers are the world champions today because of the determination of their head coach, Bill Cowher. He willed that team to victory throughout the playoffs and the Super Bowl. He was not daunted by several previous setbacks in AFC championship games. He found new and better ways of getting the job done. Today he is a world champion.

You can do the same with your affiliate marketing business. You cannot get too high or too low in the world of affiliate marketing. Don’t let a few setbacks get you down. Chalk each set back up to a lesson learned. Go back and rework your idea or plan. Find another way of approaching a problem. Find new and better ways of promoting and pre-selling your affiliate products.

When belief, interest and determination are present in your affiliate marketing business your passion for affiliate marketing and the goods and services you are promoting will shine brightly. All of your prospects will be able to see and feel your passion. Find your passion and you will have captured the most highly sought factor for your success in the world of affiliate marketing.

David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping people fuel their passion to be successful in affiliate marketing by offering real world tips and strategies. Subscribe to his FREE newsletter at: http://www.affiliatemarketingarticles.com

Posted on Sep 28th, 2006

The Google Profits ebook by Wade Winger

On our Health & Wealth ebooks website we often find ourselves pouring over the pages of the latest internet get rich quick schemes. Most of them never make it on to our website. But once in a while an ebook comes along that really does tell you how it’s done.

Google Profits is such an ebook. It opens with an introduction to the basics on a particular brand of internet earning: harnessing the combined power of affiliate marketing and Google Ads.

The recommended affiliate system in the book is Clickbank, and you are given everything you need to know, including clear screen shots, on how to set up a ClickBank account and get choosing the eproducts that can earn a steady income in affiliate commissions.

The book is divided throughout into two sections: information and action - the information sections tell you everything you need to know, clearly and concisely and the action sections take you through how to do things. Again, with screen shots and very clear instructions.

This ebook would be worth it’s cover price for the hand-holding in getting set up with ClickBank and Google Ads alone - but it goes way further.

Wade Winger is an honest and easy to follow author, who reads as a supportive guide on the rocky road to internet riches. He gives good information, clearly knows what he’s talking about from direct experience, and he readily shares the tips and tweaks that are the difference between making a profit and running up your Visa bill with Google ad fees that don’t make sales.

His safety formula for bidding on ads that will bring results is excellent.

Throughout Google Profits you feel like you’re in good and experienced hands, there is never a sense of a half-baked product out to make a buck. Wade is giving you his own time tested recipe for success.

He even gives a detailed breakdown of his own test campaigns and shows you how to decide a potentially good earner from a product that won’t earn you money, with just a few days and a few dollars investment.

I’ve tested his process myself and am watching my profits and progress with interest. Once you’ve got the hang of the info from the book all you really need to replicate the process is the handy cheat sheet that comes as a bonus with the Google Profits ebook and you could well be on your way to a tidy second income.

In conclusion: a well presented, informative and hype-free manual to earning money with Google ads and affiliate products. Highly recommended.

Gary Paul is an independent reviewer of ebooks. His interest is in helping readers find good quality products among the 1,000’s available on the internet.

To find out more about Google Profits visit his website at: http://www.healthandwealthebooks.net

Posted on Sep 28th, 2006

I took quite sometime to understand what an Affiliate is and what is the so-called Affiliate Marketing. Until I took time to understand about the concept of Affiliate Marketing and its earning potential I had not taken it seriously. This article may be of some help to those who want to start their Home business with Affiliate Marketing, but are not familiar with its concept and potential.

1. Who is an Affiliate?

An affiliate is someone who joins with another merchant’s website to sell their products or services, on a commission basis.

2. Do we have to pay anything to become an Affiliate or join in an Affiliate Program?

Affiliate membership is free with most of the companies. There are companies where you have to buy their product and then automatically you become their affiliate. To start your career it is better to join with free affiliate programs.

3. What is Affiliate marketing?

An affiliate through his/her own efforts drives traffic to the company’s website to generate sales. The affiliate gets the commission from the company for his productive efforts.

4. How does an affiliate drive traffic to the company’s site in order to produce a sale?

Most of the companies teach their affiliates in their member’s area for free, and also through their newsletters. If you educate yourself with the proper training it will not be difficult to get more visitors. They educate their affiliates to succeed because their success lies in their affiliates’ success.

5. Which types of companies are best to join?

Any company that offers a decent percentage of commission to their affiliates are good to join and do affiliate marketing for them. The companies who offer two-tier payments will be better to get more commission.

6. What is meant by “two-tier” payments?

The company rewards their affiliates for their own sales generated and also a smaller percentage of the commission of the sales produced by their sub-affiliates who are recruited by these affiliates. For example, if an affiliate gets 30% (or whatever percentage) as commission for his/her own productive efforts and also gets paid for the efforts of his/her sub-affiliates (say about 50 in number) a smaller percentage (say about 10%) of all the 50 sub-affiliates, the Affiliate gets a better income for his Affiliate Marketing business.

Lakshmi Menon is involved in Internet Marketing and recommends you to visit her website for more details. http://www.net4homeincome.com/

Posted on Sep 27th, 2006

If you applied for adsense account with intention to cheat and earn fast bucks, I hope by now you have understood that you shouldn’t.

Why? You say. Google is so rich, losing some pennies won’t hurt.

Well. Probably. But when I say you shouldn’t, trust me. You really shouldn’t. These are just some reasons:

1. You can’t cheat Google

Every once in while, someone will comes out with ingenious idea to get more money from adsense in less than honorable ways. He will announce to the whole world, posting in every forum and tell people how smart he is. His idea is always untraceable by google, it is always original, and it always gives easy money.

What he doesn’t know is, few months after that, he will get caught by Google, always. And his adsense account will be disabled. Always. And he is banned from ever applying for adsense account again. Always.

Google is a giant, with 2005 revenue of almost US$ 10 billions, and profits of more than US$ 1 billion. A large chunk of this comes from Adwords / Adsense advertisements.

More click fraud means less trust, less advertisers and less money, to the extent that if unsolved it will bring collapse to pay-per-click advertisement business. Now. Do you think Google will let you jeopardize their billion dollar business model?

They have money and ability to bring together many of the the smartest and brightest engineers and scientists on earth, has been doing that and will continue to do so. How smart do you think you are that you can outsmart collaborative effort of the brightest brains?

You might be able to pull through for two or three months, but eventually the fraud detection algorithm will catch up and you are caught.

2. Cheating = stealing

No matter how you want to justify, face it, cheating is stealing. You are not only stealing from Google, but also from Adwords publishers.Majority of these are are not big companies, but small webmasters depending on Internet to make a living.

Moreover, even if your morality (or lack thereof) permits stealing from your own fellow, bear in mind that stealing is illegal. Regardless of whether it is done offline or online, a crime is a crime. You might get jailed for that.

In fact, Google has started to bring adsense fraudsters to court a few months ago. Some were jailed, and some others were fined heavily.

3. It is just too easy to earn more, legally

Let’s say you managed to cheat adsense undetected. You don’t use clickbot or proxy or click-ring or paid clickers. You managed to somehow get the clicks from distributed IP. You don’t use pop-ups, spyware, adware. You are careful that your CTR does not exceed 10%. Still, your earning is limited. There is a cap you can’t cross, else you will invite unwanted attention to your account.

With so much effort to cover your traces, actually you will get better result if you concentrate your effort to improve the website.

Write more contents, submit articles, improve on your search engine optimisation, improve adsense placement, and you can get the same earning or even more. Sure it will take some time, but this is legitimate.

Fernando Hal is the owner of AdsenseCheats.com, where you can find many AdSense related articles, tips, tricks, and news.

The article is originally posted at http://www.adsensecheats.com/2006/04/01/why-you-shouldnt-cheat-adsense/

Posted on Sep 27th, 2006

There are a number of affiliate programs available through many different types of merchants. One of the most common affiliate offers, though, is a mortgage affiliate program.

A mortgage affiliate program operates the same as most any other affiliate program with other merchants. The mortgage broker or mortgage lender offers to pay you an agreed dollar amount for either a click through from a link on your web site, a fixed dollar amount for a lead you’ve generated through your link, or a percentage of the amount financed through a lender by a new customer that visited their site as a result of your link.

While a mortgage affiliate program can be a beneficial way to earn added dollars, it’s still much the same as other affiliate programs out there. The similarity is due to the fact that a mortgage affiliate program is not a way to earn money fast, despite promises made by the mortgage affiliate program to simply place their banner on your web site and watch the money start rolling into your bank account.

If you’re serious about becoming involved in a mortgage affiliate program, there are literally hundreds out there from which to choose. Make your decision carefully, though, and consider the following items as you look at different mortgage affiliate programs.

1. Choose a mortgage affiliate program that offers excellent affiliate support and communication. A good way to test the waters as to how good the mortgage broker or lender’s communication and support is with their affiliates is to simply email an inquiry. If they don’t respond within a day, send one more email. If you haven’t heard from the mortgage broker or lender you’ve chosen within two to three days, chances are it’s best to search elsewhere for a mortgage affiliate program. A mortgage affiliate program that doesn’t even bother to respond to a serious inquiry probably will not offer the support needed once you’ve put their program into action on your site.

2. Don’t pay money to enter into a mortgage affiliate program. If a mortgage affiliate program asks for money in order for you to post their link on your web site, it could possibly be a Multi Level Marketing, or MLM, program, which are normally not successful in mortgage affiliate programs. Additionally, chances are good that such an offer could, plain and simply put, be a scam just out to take your money. A true mortgage affiliate program will be available to you at no charge.

3. Consider a mortgage affiliate program only with a broker or lender that is honest. When you make your initial email contact with the company offering a mortgage affiliate program, don’t be afraid to ask for references of others currently involved in their mortgage affiliate program. If they won’t offer references to you, be wary. If they do offer a name or two for you to contact, ask the affiliates how successful the program has been for them, what level of support they receive from the broker or lender, and ask them to describe their experience working as an affiliate. If all of these questions are answered with a positive response, chances are you’re making a good decision with signing onto the mortgage affiliate program.

4. Choose a mortgage affiliate program that offers a variety of ways of reaching potential customers. Some mortgage affiliate programs require a banner link on your web site. While this is the option of choice for many affiliates, consider a company that also offers text links for your site, or allows you to purchase mailing lists in order to promote the mortgage affiliate program through email. Even if these options are not immediately of interest to you, if the program takes off in your favor, it could be another way to generate additional funds. Text links can be an excellent choice, especially if you already have a couple of affiliate programs posted that you’re working with, or are considering working with others in the near or distant future. With too many affiliate banners, your site can start to appear littered, distracting from the content of your web site, loading slower, and frustrating visitors that might otherwise click on your affiliate links. Flexibility with the mortgage affiliate program on how you connect with individuals interested in the mortgage program can give you some great options on how to develop and increase your affiliate earnings.

There are numerous mortgage affiliate programs available. A simple search through your favorite search engine will verify this to be true. While we endorse none of these mortgage affiliate programs, a few that are readily available and are continuously looking for affiliates to sign on are as follows. Watch for two-tiered programs, where you’re paid for individuals that go to the company’s web site through your link and fill out a form, and then are also paid a commission if that customer also finances or refinances because of your link.

LendingAffiliates.com
Premier Mortgage Funding, Inc., pmtgf.com
FamilyBranching.com
1st-mortgages.com
Loanapp.com
AllOptions.com
ArgentMortgage.com
Loan.com
eLoan.com
HomeLoanCenter.com

Rebecca Game is the founder of Digital Women ®, Digital-Women.com, an online community for women in business. She is a 30 year entrepreneur and dedicated to helping other women find business loans and business grants. Visit her site: Business Grants and Loans for Women

http://www.digital-women.com

Posted on Sep 26th, 2006

The only way to keep up with the latest about affiliate marketing is to constantly stay on the lookout for new information. If you read everything you find about affiliate marketing, it won’t take long for you to become an influential authority.

Welcome to Affiliate Marketing! Everyday I am running into different sites that offer alot of information about Affiliate Marketing. It all starts with a website that you would like to promote. If you have not found an affiliate program you would like to market then you came to the right place.

To get you started I will focus on ideas to help you find ways to market your program so you can at least take your time and do a little research on your own. Please remember that when you find your program, you will need to do as much Affiliate Marketing that you can possibly do because the more exposure you find for your site or sites the better. This is how you have a good chance at becoming successful.

Now, Affiliate Marketing takes time, it will not happen overnight, I only wish! It takes work and sometimes hard work, but the benefits are great in the end, so do not get discouraged because you can always change the way you are marketing.

Search engines for me have been a battle, because the wait can be tormenting. I am not exactly a patient person, but the search engines have taught me all about patience with Affiliate Marketing. I will name the most popular search engines to get you started but by all means do some research on your own as there are many out there.

Now that we’ve covered those aspects of affiliate marketing, let’s turn to some of the other factors that need to be considered.

1. Google

2. Msn

3. Yahoo

I did not list these in any particular order, just submit your site to them as soon as possible, because it takes time to get your site listed. Also, when your site does get listed, you may not have as much traffic, due to the fact of where your site is listed in the search engines. If you are listed as number 1 then more power to you, because you will get traffic. It takes alot of work to get to number 1, that has to do with optimizing your site, but if you have an affiliate program most times we do not have the access to change our meta tags, but that is alright, we can still do our best to at least get in the search engines.

As we continue with our Affiliate Marketing ideas I would like to add that you can also use pay per click advertising, it will cost you money, but I have seen sites that start as small as $10.00. Just start out small and watch and see if you are coming out ahead, if not put that on hold until you learn the basics of pay per click, that way you don’t run out of money.

Another alternative to search engines is the good ol classifieds, and of course do not forget about safelists, at least you won’t have to worry about spam. I have found that both have worked for me, and they are free.

I have saved the best for last, in your quest for Affiliate Marketing we can not forget about adding your site or sites to blogs, make sure they relate to what you are selling and read what others are saying because I have learned that inpute from what others say about a certain program will help to guide you and by responding with a comment on their blog you will receive traffic from that site. Keep up your good work and keep learning, we are never to old to learn and by all means do not give up.

So now you know a little bit about affiliate marketing. Even if you don’t know everything, you’ve done something worthwhile: you’ve expanded your knowledge.

Ed Johnson owns PlugNProfitToday his website provides information, resources, articles, and a newsletter for those interested in working from home.

Posted on Sep 26th, 2006

I’ve been receiving emails from people asking for my advice on which affiliate programs are the best, who pays the most and most often, and many other basic questions. I’d like to answer those questions on this forum, but I can only type so fast.

I went out this weekend looking for content that I could publish here temporarily while I got down to writing. I had a hard time finding unbiased content. Most of the so-called reviews out there are infomercials, and that’s not what I was looking for with this blog. So you’re going to have to bear with me. I’ve been looking and learning and reading and talking, and I’ve got a lot to say. I just need the time to write it down, and I will, starting tomorrow. No, really I will.

In the meantime, you need to ask yourself this — are you ready for an affiliate program, or Internet Advertising in general? I put together four questions you should ask before you embark on your affiliate program or any Internet advertising.

Before I get to the four questions you should ask before you enbark on your affiliate program, I am going to review two concepts that I use often here on Affiliateblog. The first is what I call the macro view of your Internet presence:

Incoming visitors -> Internet Presence < - Sales or Actions

You are really running two campaigns with your Internet presence — the first campaign is concerned with getting visitors to the site, and the campaign is ongoing. The second campaign is to get those visitors to do something. That something may be just to spend more time at your site, or it may be to sign up for something or buy something.

The other represents the process of Internet advertising:

Impression -> Click -> Action

Most affiliate programs pay publishers in the last part of the process, the Action. I’ll be using both of these concepts in my questions. So here we go…

1. Do you know enough about your visitors?

There are literally thousands of affiliate programs out there. While some affiliate marketing hubs are experimenting with context-sensitive serving of affiliate banners and banner rotation on affiliate sites, YOU will be the one to decide what kind of products and services you want to offer your visitors. This seems like a minor detail, but it is a major factor in your success.

If you haven’t already, take a look at the stats for your web site over the past month or so. Where do your visitors come from? Have you paid for Google, Yahoo or other search engine traffic? What are the keywords that people used to get to you? More complex and specific search terms tend to result in more immediate conversions, while broader search terms may result in sales later. If people get to your site using what you believe to be broad search terms, you need to be sure that the cookie life (the amount of time that passes between someone from your site visiting the affiliate merchant’s site and the sale) is long.

Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to emerge.

Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely than the average user). There’s a terrific article on marketingvox.com if you want to see more details. You can also find some interesting demographic info on the major search engines from AQABA.

You should pay particular attention to the domains of your visitors. If you have a lot of AOL traffic for example, you should consider that the profile of the average AOL user is 35 or older (77%) and married (62%).

If you have trouble with textual representation vs. graphical representation (as I do), there is a terrific product called VisitorVille that takes your web logs and animates them. The text is represented as pictures (buildings, people, buses for the search engines, etc).

After all this you should be able to sit down and come up with the profile of a typical visitor. This profile should hopefully include estimates of age, country of origin, education and income.

Try to think like your visitors. Try to anticipate their interests and the products and services they might want to purchase. Affiliate programs raise the bar from PPC — your payment comes at the end of the Internet marketing process (the Action) rather than at the beginning (Impression or Click) like Google Adsense or Doubleclick. You need to apply more brainpower to the process, and you’ll make more money if you do it right.

2. Is your site perfect?

You’re asking someone to buy something from your site. If the pages have sloppy html code, broken links or instability from a bad Cascading Stylesheet, it makes you look cheesy. We’ve all been uncomfortable buying something off a cheesy website. You don’t want to be that website.

Let’s start with the html code. Are you sure there are no errors in it? Have you used an html checker like the one at W3C? I find mistakes in my code all the time. Unless you check your code on several browsers in several resolutions you might not catch an error. The validator will. If you use Cascading Stylesheets you should also visit the CSS Checker.

Speaking of validators, you should check your links often. W3.org also has a link validator.

The site should also be optimized for search engines, be easy to understand and navigate, and should have a sitemap for people (and spiders) to find their way around. You should have had ten of your closest friends take a look at the site and give you their feedback, and you should always listen to unsolicited comments from users with an open mind and place value on them. If someone takes the time from their busy day to send you an email about your site, they feel strongly about it and you should take a close look at what they’re talking about.

Understand that if your Incoming Visitors campaign is not working right, you’re wasting your time with your Sales or Action program.

3. Do you know what kind of ads you’re going to use, and where the ads are going to go?

People have been ignoring banners for ten years. That’s why they shake and make sounds (someday I’ll tell you about the screaming match I had with a creative director the day we put out the first talking banner ad) to try to get your attention. Where you put it on the page is going to make a huge difference. Briefly — banners need to go somewhere the eye naturally rests (next to the masthead, near the navigation, at the bottom of the page).

Placement of any ads is a huge part of getting them noticed or clicked.

A lot of people (including me) believe that text ads should be placed at natural breaks and be close to the same in text size and color as the text. You need to surf around and look at where people place their ads, and you need to figure out where you think they would work on your site.

If you plan to create pages for some of the products you endorse (a great idea), you need to figure out how prominently you want to place the advertising. Most people won’t buy something if they believe you’re shilling for a particular company. They will buy from someone they believe honestly endorses the product or service. You need to figure out how to keep the distinction.

4. What’s your hunch on the right kind of offers for your site?

I ask this question a lot. Now that you have a better idea of the demographics of your visitors, try to decide on which action you think they would be more apt to take — pay-per-lead, pay-per-sale or even pay-per-click (hard to come by) on your site.

If you have a general interest website that gives away free stuff it’s probably going to be difficult to sell people products from that website. It might be smarter to try to get them to sign up for a free products newsletter from one of the affiliate programs, or you may want to look for offers that target the age group of your site rather than offers that target a specific interest. You might be looking for smaller-ticket sales or only leads. Leads get the user to the end of the advertising process chain, but require less of a commitment.

Try to come up with the four, five, six or fifty ways to slice this all up, by type of action, by type of sale or lead, or any other way you can come up with. Then you can go out and find the different offers that might appeal to your visitors. When it comes time to place the ads, try to put different ads in similar spaces on the same pages, and see how they do.

Get your questions answered and you’re ready to take the plunge into affiliate marketing.

Matt DeAngelis runs Affiliate Blog. Matt is the former CTO of Modem Media, a pioneer in the Internet ad space. Matt devised the technology behind ad campaigns and online presence for a good portion of the Fortune 100, including GE, AT&T and Compaq.

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