A Joint Venture (J.V.) is where you take on a partner in your venture, if you enter into a J.V. then you will obviously have to give away a certain amount of your profits to your partner, this can be 10%, 20% or 50% or more.

When you enter into an affiliate program you get a certain amount when you sell someone else’s product, this is basically a Joint Venture, it could also be called a commission product, i.e.: you get commission for every item you sell.

What’s the difference between a J.V. and an Affiliate.

Not a lot really they both make you money, the main difference is you own the product from a J.V. and can choose who sells for you, I like to think a J.V. has two parts to it, 1) You have the product. 2) Your partner has an email list, this can be reversed of course and you have the List and your partner has the product.

A J.V. has one advantage over affiliates in that you can target your product, also sell quickly because who ever mails to the list sends the product out to hundreds all at once, on the same day, so you get blitz buying.

You can also have more than one Joint Venture

An affiliate is pretty similar with the main difference being: an affiliate advertises the product on a Web site, you have no control who you have as affiliates, the affiliates sell for you from their Web site you have no choice who sells for you and you could have hundreds of affiliates. So basically you are casting your bread upon the waters.

The main players for the e-commerce part are Clickbank and PayPal, Clickbank offers a means to pay affiliates, where PayPal does not, PayPal money can be transferred easier than money in Clickbank.

So we can see that a J.V. can target sales as well as produces quick sales over a shorter period, if you are the product owner you can have a multitude of partners all blitzing their lists on different days, you have the choice.

If you use Clickbank then there is no problem with paying your partner his percentage per sale, if you use PayPal, your partner will always have to wait one or two weeks or to a set date every month before you pay them.

Johnnie Martin is the X.O. of our Research & Developement at Icarus & Co.

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